Station Appraisals . . .

MCH Enterprises, Inc., has developed a "primer" on station valuations.  Many people in the industry know that reasonable multiples paid during station transactions are generally 2.5 times revenues or 8 - 10 times cashflow.  But they do not know why that yardstick exists.  Our primer explains that and also describes the multi-faceted approach we employ when conducting valuations.

It is important for all potential sellers of media properties to remember these important points:

For a printable version of our Primer on Radio Station Valuations, click here: 
Requires Adobe Acrobat Reader.